Here’s the lie I won’t tell you: there’s only one way to succeed as a helping professional who wants to start selling online offers. If you’re reading this blog right now you’re probably a therapist, healer or counselor who’s interested in social selling – maybe you’re already creating offers and *kind of* selling them even!
While there is no one way for you to succeed at this, I’ve found there are five fundamental keys to growing profitable online, quickly.
Creating a signature offer will allow you to get started and contribute to brand and product awareness for future sales periods. It can aid in helping you to conceptualize your product suite, too! This will allow you to serve your audience at several points along their customer journey.
If you’re running a private practice it may serve you to focus on selling one offer before adding others into the mix but you don’t have to run your online business any one particular way. Additionally, it may be beneficial to sell a high ticket 1:1 offer as you grow your online presence and brand. You don’t need a large audience to sell digital products. But it is important that you manage your expectations and give yourself room to grow as opposed to banking on having 50% of your audience members buying your low ticket offer to be able to profit.
Select a lead generating strategy/ platform that aligns with you and your ideal client. Meaning, choose a strategy that will attract your ideal clients where you will collect their contact information so you may begin a relationship with them.
This system may be a combination of pursuit or attraction based activities or solely one or the other. I recommend taking time to experiment with different methods of generating leads to see what works well for you inside your industry over time.
Outbound “Pursuit” Options:
❏ Organic outreach through Facebook, Instagram, LinkedIn, Clubhouse
❏ Post content marketing on Facebook and Instagram, perform external engagement, and reach out to them personally
❏ Ask your network for referrals
Inbound “Attraction” Options:
❏ Standard Summit (20-40 interviews or 15-20 minute pre-recorded trainings from a panel of
experts)
❏ Facebook and/or Instagram ads
❏ Pinterest (as a search engine)
❏ YouTube Channel (as a search engine)
❏ Public Relations
❏ Visibility Strategy
After attracting (and then nurturing) your audience you’ll want to create movement. Invite them to learn more about your unique opportunity via a sales call.
While this is not something you have to do in your online business it can be a fantastic way to perform informal market research and begin pre-qualifying leads by handling their objections in your content marketing.
How does this business help you reach your goals and overarching vision for your life? How can this business help you achieve financial freedom that is not possible for you in private practice?
Surely you’ve heard it before, knowing your WHY is crucial to staying the course and finding success (whatever that means to you) as an online entrepreneur.
Holding the vision when it gets tough is helpful but more importantly, you should be actively building your dream life as you grow your business! Constantly checking in with yourself, your workload, your other business(es) and the humans you may be responsible for in life is really important to ensure you’re staying on course not detouring to burnout city.
You can’t do it alone and you weren’t meant to. As you know we’re hardwired for connection. And you’re going to need it especially if your immediate support system is technologically illiterate and thinks you’re participating in some sort of scam (I know my Nana did).
Your network = your net worth. Building relationships is ultimately the name of the game when it comes to selling online so get out there and make some friends. It’s unendingly valuable to borrow other people’s audiences.
I recommend getting a scheduling link that syncs up with your calendar (i.e. AcuityScheduling, Calendly) and inviting everybody and their dog to make a face-to-face connection with you on Zoom (do have boundaries of course).
It’s important to manage expectations about what is possible in any given period of time or within other measures of your business such as conversion rates. Everything which is marketed to you online is a highlight reel full of the quickest successes without mention of the failures which made it all possible. Keep this in mind as shiny object syndrome AKA distraction creeps up. You’re playing the long game not a 60 minute episode of Who Wants to be a Millionaire.
Give your clients the best & the most, while your goal should not be to violate your own boundaries or host expensive (for your clients) codependent relationships in your online business, it is important you do your due diligence to ensure your clients are supported and given the best opportunity to find success inside your offers/programs/services. For some this will inevitably look like offering live support inside their offers until which point the framework is refined and does not leave learners high and dry.
Accessibility is important. Creating offers which cater to all is nonnegotiable here at Tara On Demand. Here are a few tips to ensure you’re able to serve all of your potential clients:
While there is no one right way to find success in your online business there are many moving parts to consider, remember that complexity kills growth as you move forward with a loose and simple plan. Whether you’re just starting out or you’ve come back to the drawing board after another launch it’s crucial to experiment as you grow – all feedback is just feedback. Trust yourself and trust the process.
