The Welcome Mat Investment Guide
Everything you need to know to plant roots with TOD
The Welcome Mat is TOD's signature done-for-you organic social media service. We strategize, conceptualize, plan, create and distribute your brand's content so it's no longer collecting digital tumble weeds, bringing shame upon your name or lurking on your to-do list.
So... What exactly is The Welcome Mat?
The Welcome Mat is a fit for personal brands and brand's who are powered by people; solo subject matter experts, group practices, small teams. We specialize in bringing out the best in your brand's culture by show casing the story, people and message running underneath it all.
Are we a fit to work together?
When you're a Welcome Mat client TOD is gifting you: peace of mind, creative momentum, and a consistent social media presence that truly represents your brand right now. Having a pro team that cares means more time to do what you love, spend more time with your loved ones or best yet: take an overdue nap.
Working with us is a vibe!
See Us in Action!
We've got range! Tap on the tabs below to see our client work, past projects and the outcomes of work we've completed!
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The Outcome:
The Task: Support owner Christina to maintain and on-brand digital presence while giving her time back.
The Work: Monthly Retainer including: social media strategy, content creation, and content distribution.
Note from Tara: I started working with therapists for a reason; I deeply value the impact of their work on a personal level. So getting to serve a group therapy practice with meme-heavy content calendar month over month? My idea of a really good time! The DALD x TOD collab is celebrating it's 2 year anniversary in the summer of 2026!
Mental Health for Every Mind @ Dig A Little Deeper
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Graphic Design By TOD
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PODCAST ANNOUNCEMENT SHORT VIDEO
QUOTE CARD GRAPHICS
ASTROLOGY IN THE INTERROGATION ROOMGRAPHICS
CAMPAIGN CAROUSEL GRAPHICS
LEAD MAGNET BUNDLE CAROUSEL POST
REELS COVERS GRAPHICS
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Tara Co-Hosted 3 Digital Summits, File Under: Tara Plays Well With Others
PROJECT SPOTLIGHT
The Profitable Practice Summit, a free online event to help you thrive in private practice with less clinical burnout and more financial and time freedom, might be my magnum opus.
The PPS was a side project I co-hosted with my former client turned biz bestie, Meghan Tack of Therapist Site Toolbox for three years. Though we've never met in person have served 5000 clinicians together! The summit featured video trainings from expert speakers, interactive events including virtual speed networking and live panels.
Our first event in 2021 hosted 25 speakers, served 1200 attendees, and generated $40K USD. It became a legitimate revenue stream for speakers/affiliates, and we knew we were on to something big!
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Helping Helpers Help, Therapist Influencer Outcomes:
Stephanie grew from 200 to 26K+ followers in under three months, built an engaged audience. Plus welcomed 500 new email subscribers in 24 hours by hosting a collaborative freebie bundle.
RESULTS SPOTLIGHT
Summer grew from 4K to over 90K followers in six months, generated $7K on her first webinar launch, and started building multiple revenue streams.
After being stuck under 100 subscribers for three years, Mickey’s channel hit 10k subscribers and started running on a sustainable content system. A year in, YouTube AdSense fully replaced their private practice income.
Read mickey's feedback
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Protect What You Love Most with Alexander Security Inc.
The Outcome:
The Task: Support ASI in modernizing their social media presence, then help them maintain an on-brand digital presence.
The Work: Monthly Retainer including: paid and organic social media strategy, content creation, and content distribution.
Note from Tara: Prior to TOD managing the ASI social media presence video content was not being leveraged; it's been a pleasure to collect content with the staff's participation and expand their reach.
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Graphic Design By TOD
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OCCUPATIONAL THERAPY CAROUSEL POST
INDIVIDUAL INSTAGRAM GRAPHICS
COUPLES THERAPY CAROUSEL POST
INSTAGRAM 3-GRID DESIGNS
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A DIY Social media toolkit: The Connected Clinician
PROJECT SPOTLIGHT
Connected Clinician was the Profitable Practice Summit's baby sister, a membership website filled with social media templates, tool, tutorials and resources galore for clinicians to hit the easy button on marketing their practice! Another collab with Meghan Tack of Therapist Site Toolbox!
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The Numbers Are Cool, But Feeling Supported Is Even Cooler
RESULTS SPOTLIGHT
"Tara makes the world of social media less scary. She has a professional method of training you through the process, with the energy of her youthfulness but wisdom beyond her years. She challenges your preconceived thoughts about social media - helping you learn the power of this tool for your business"
— Kari Speaker-Smith, CPA, CA, CFP, FEA
"I felt lead and supported through the entire experience. I have an automated onboarding sequence with clear direction for my clients, an automated offboarding sequence with information recorded in a central area. I also have a complete sales funnel attached to my online Quiz! I feel like I finally made it to this century with my digital tools."
— Heather Alexander, ICF Certified Coach
"Tara is super attentive and invested. She encourages and pushes in a way that is supportive and not overwhelming. Her energy about your growth and success makes you feel like, "Yes, I can do this badass far-fetched thing I'm planning. Let me get to it!" She is consistent even when you are not (or are unable to be) and to know she's there working and lurking in the background is reassuring."
— Dr. Erika Dawkins, Clinical Psychologist
"I've shown up on video about 500 billion times more since working with Tara, which was previously terrifying. I really appreciate Tara's approachable and friendly coaching style and her wonderful sense of humor. It makes me feel much more comfortable being vulnerable with new, scary things. I feel confident about my ability to be successful in helping others in ways outside of a traditional therapy setting while still meeting my own needs. My social media audience has grown considerably (hello 0 to nearly 10K followers on TikTok) as has my clarity about my messaging, why my messaging is important, and what message will resonate with my audience.
— Stephanie Gardner-Wright, LMSW
The Harvest:
Here's a list of our deliverables, everything that's included in The Welcome Mat!
Before, you were doing it all yourself (or worse, letting it slide altogether). Second-guessing every caption and wondering if anyone was even paying attention.
After? Your message is showing up. Clearly, creatively, and consistently. You’re proud of your digital presence. Your audience feels seen and supported. And best of all, you didn’t have to rework a single Canva graphic at 11 pm.
HOW WE HELP
WHAT IT COSTS
HOW TO BEGIN
From Overwhelmed to Online, Consistently
The Welcome Mat is monthly content created for you, by the girls who get it!
￬ BECOME A WELCOME MAT CLIENT ￬
What's included: Discovery Phase + Brand Style Guide, Content Strategy, Production + Management for one platform, four short videos per week, creative direction, video editing, post scheduling, Monthly performance review and planning call.
To protect quality and care, we work with a limited number of clients at a time.
A minimum 6-month commitment is required, following a 3-month trial period.
The Welcome Mat is $2000/month.
This is a full-service monthly retainer designed to support your business like an in-house content team would, without the overhead or hassle of managing one.
This is a full-service monthly retainer designed to support your business like an in-house content team would, without the overhead or hassle of managing one.
HOW WE HELP
WHAT IT COSTS
HOW TO BEGIN
The Cost of a Content Team That Feels Like Home
￬ BECOME A WELCOME MAT CLIENT ￬
Payments are automated via ThriveCart, and you’ll receive a custom link with your client portal and intake materials once you're officially on board.
We work in ClickUp, Google Drive, and Milanote, and meet via Google Meet. You’ll also have a dedicated point of contact and support channel to keep everything flowing.
HOW WE HELP
WHAT IT COSTS
HOW TO BEGIN
Getting Started: Timeline + Tools
We make it easy to step inside. But only if the vibe is mutual.
To secure your start date, we'll have a video meeting (to sus out the vibe). If we're a fit, we require a signed agreement and completion of your first payment to begin work.
￬ BECOME A WELCOME MAT CLIENT ￬
FAQs
Processing time is billable time Bestiana Grande! It feels so good to be this young and have this fun and be successful because we're earning a living wage making digital art we Love. Brain power, creative juice and buffering time are required to bring your content to life thus it's part of the bill.
Not really. Video is essential for growth and connection right now. That said, we tailor your strategy to what feels true for you. Not aiming for performative or overwhelming. We can repurpose old clips, use B-roll, or even create custom reels using text and visuals if you don’t want to be on camera.
Tara (hi! 👋) leads your strategy and writes your content. Our designer, Sarah, brings your visuals to life. Our content manager, Rupi, handles scheduling and logistics. You’re getting a full-mini-agency team, who're invested in making your internet house a home.
The Welcome Mat is not a quick fix or a one-off. It's designed for folks who are ready to build a digital home piece-by-piece. Still figuring things out or need something lighter, you’re probably better suited for a one-off strategy intensive or consultation. (Let us know and we’ll point you in the right direction.)
Nope! We’ll collect everything you already have during onboarding, and help you fill in any gaps. You’ll also get content prompts and guidance for things like filming B-roll or sharing photos as needed.
