The Welcome Mat Investment Guide
Everything you need to know to plant roots with TOD
So... What exactly is The Welcome Mat?
The Welcome Mat is TOD's signature done-for-you organic social media service. We strategize, conceptualize, plan, create and distribute your brand's content so it's no longer collecting digital tumble weeds, bringing shame upon your name or lurking on your to-do list.
Is The Welcome Mat for you?
The Welcome Mat is a fit for personal brands and brand's who are powered by people; solo subject matter experts, group practices, small teams. We specialize in bringing out the best in your brand's culture by show casing the story, people and message running underneath it all.
Sweet Perks of Rolling Out The Welcome Mat:
When you're a Welcome Mat client TOD is gifting you: peace of mind, creative momentum, and a consistent social media presence that truly represents your brand right now. Having a pro team that cares means more time to do what you love, spend more time with your loved ones or best yet: take an overdue nap.
BECOME A WELCOME MAT CLIENT
The Harvest:
(Our Deliverables). Here's a list of everything that's included in The Welcome Mat
Onboarding and Strategy Development
This is the foundational setup phase where we gather, clarify, and organize everything needed to build your content. Includes:
→ Brand Questionnaire
→ Password + Platform Access Sharing
→ Collecting and Organizing Existing Assets (photos, logos, brand files, content archives)
→ Content Strategy Development
→ Brand Style Guide
(How we'll use your branding: Colour, Typography, and Logo Usage, Imagery Styles, Overall Aesthetic, Brand Voice and Tone)
→ Overview of Content Marketing Philosophy
→ Breakdown of Goals and Objectives
Ongoing Documentation & Systems
Once Discovery is complete, we use what we’ve gathered to establish systems for long-term success:
→ Monthly ClickUp Content Calendar
→ Content Creation Guidelines
— Post Types & Themes
— Static & Video Post Expectations
— Promo Details (if applicable)
→ Analytics + Reporting Systems
→ Community Engagement Guidelines
— Discovery & Commenting Strategy
— Batch of sample comments
Monthly Content Delivery
With the exception of filming (if you're long-distance client) we look after all your content start to finish; concept development, creative assets (audio, video, written, graphic), revisions, graphic design. You'll get:
→ 4 posts/week
— 2 static
— 2 short-form video
→ Monthly Planning Meetings
→ Posting & Scheduling
Community Engagement
We'll ensure you're social on social media! By making intentional and meaningful comments to grow your community plus light brand interaction on behalf of your account (liking, replying, etc.). Includes:
→ Discovery
→ Curating comment sheet
→ Crafting/responding to comments
From Overwhelmed to Online, Consistently
The Welcome Mat is monthly content created for you, by the gowrls who get it!
Before, you were doing it all yourself (or worse, letting it slide altogether). Second-guessing every caption and wondering if anyone was even paying attention.
After? Your message is showing up. Clearly, creatively, and consistently. You’re proud of your digital presence. Your audience feels seen and supported. And best of all, you didn’t have to rework a single Canva graphic at 11pm.
The Cost of a Content Team That Feels Like Home
The Welcome Mat is $3500/month.
This is a full-service monthly retainer designed to support your business like an in-house content team would, without the overhead or hassle of managing one.
What's included:
We only onboard a limited number of clients at a time to protect quality and care.
A minimum 6-month commitment is required.
This is a full-service monthly retainer designed to support your business like an in-house content team would, without the overhead or hassle of managing one.
What's included:
- Discovery Phase + Brand Style Guide
- Content Strategy, Production + Management for two platforms (plus up to 3 cross-posted)
- Four posts per week (two carousel, two short-form video)
- Creative direction, video editing, post scheduling
- Community engagement + brand interaction
- Monthly performance review and planning call
We only onboard a limited number of clients at a time to protect quality and care.
A minimum 6-month commitment is required.
Getting Started: Timeline + Tools
We make it easy to step inside. But only if the vibe is mutual.
To secure your start date, we ask for:
Payments are automated via ThriveCart, and you’ll receive a custom link with your client portal and intake materials once you're officially on board.
We work in ClickUp, Google Drive, and Milanote, and meet via Google Meet. You’ll also have a dedicated point of contact and support channel to keep everything flowing.
To secure your start date, we ask for:
- A Video Meeting (to sus out the vibe)
- Signed Agreement
- First Payment Completed
Payments are automated via ThriveCart, and you’ll receive a custom link with your client portal and intake materials once you're officially on board.
We work in ClickUp, Google Drive, and Milanote, and meet via Google Meet. You’ll also have a dedicated point of contact and support channel to keep everything flowing.