The Welcome Mat Investment Guide
Everything you need to know to plant roots with TOD
The Welcome Mat is TOD's signature done-for-you organic social media service. We strategize, conceptualize, plan, create and distribute your brand's content so it's no longer collecting digital tumble weeds, bringing shame upon your name or lurking on your to-do list.
So... What exactly is The Welcome Mat?
The Welcome Mat is a fit for personal brands and brand's who are powered by people; solo subject matter experts, group practices, small teams. We specialize in bringing out the best in your brand's culture by show casing the story, people and message running underneath it all.
Are we a fit to work together?
When you're a Welcome Mat client TOD is gifting you: peace of mind, creative momentum, and a consistent social media presence that truly represents your brand right now. Having a pro team that cares means more time to do what you love, spend more time with your loved ones or best yet: take an overdue nap.
Working with us is a vibe!
The Harvest:
Here's a list of our deliverables, everything that's included in The Welcome Mat!
Before, you were doing it all yourself (or worse, letting it slide altogether). Second-guessing every caption and wondering if anyone was even paying attention.
After? Your message is showing up. Clearly, creatively, and consistently. You’re proud of your digital presence. Your audience feels seen and supported. And best of all, you didn’t have to rework a single Canva graphic at 11 pm.
HOW WE HELP
WHAT IT COSTS
HOW TO BEGIN
From Overwhelmed to Online, Consistently
The Welcome Mat is monthly content created for you, by the girls who get it!
￬ BECOME A WELCOME MAT CLIENT ￬
What's included: Discovery Phase + Brand Style Guide, Content Strategy, Production + Management for two platforms (plus up to 3 cross-posted), Four posts per week (two carousel, two short-form video), Creative direction, video editing, post scheduling, Monthly performance review and planning call
To protect quality and care, we work with a limited number of clients at a time.
A minimum 6-month commitment is required, following a 3-month trial period.
The Welcome Mat is $2500/month.
This is a full-service monthly retainer designed to support your business like an in-house content team would, without the overhead or hassle of managing one.
This is a full-service monthly retainer designed to support your business like an in-house content team would, without the overhead or hassle of managing one.
HOW WE HELP
WHAT IT COSTS
HOW TO BEGIN
The Cost of a Content Team That Feels Like Home
￬ BECOME A WELCOME MAT CLIENT ￬
Payments are automated via ThriveCart, and you’ll receive a custom link with your client portal and intake materials once you're officially on board.
We work in ClickUp, Google Drive, and Milanote, and meet via Google Meet. You’ll also have a dedicated point of contact and support channel to keep everything flowing.
HOW WE HELP
WHAT IT COSTS
HOW TO BEGIN
Getting Started: Timeline + Tools
We make it easy to step inside. But only if the vibe is mutual.
To secure your start date, we'll have a video meeting (to sus out the vibe). If we're a fit, we require a signed agreement and completion of your first payment to begin work.
￬ BECOME A WELCOME MAT CLIENT ￬
FAQs
Processing time is billable time Bestiana Grande! It feels so good to be this young and have this fun and be successful because we're earning a living wage making digital art we Love. Brain power, creative juice and buffering time are required to bring your content to life thus it's part of the bill.
Not really. Video is essential for growth and connection right now. That said, we tailor your strategy to what feels true for you. Not aiming for performative or overwhelming. We can repurpose old clips, use B-roll, or even create custom reels using text and visuals if you don’t want to be on camera.
Tara (hi! 👋) leads your strategy and writes your content. Our designer, Sarah, brings your visuals to life. Our content manager, Rupi, handles scheduling and logistics. You’re getting a full-mini-agency team, who're invested in making your internet house a home.
The Welcome Mat is not a quick fix or a one-off. It's designed for folks who are ready to build a digital home piece-by-piece. Still figuring things out or need something lighter, you’re probably better suited for a one-off strategy intensive or consultation. (Let us know and we’ll point you in the right direction.)
Nope! We’ll collect everything you already have during onboarding, and help you fill in any gaps. You’ll also get content prompts and guidance for things like filming B-roll or sharing photos as needed.
